Biography
she/her
Holli Sampson is a marketing leader with over a decade of experience driving brand growth, storytelling and digital engagement at the University of Idaho. Passionate about blending data-driven strategy with compelling narratives, she leverages cutting-edge innovation to connect with audiences, elevate institutional reputation and inspire action.
Holli leads initiatives that shape U of I's brand presence, ensuring messaging resonates with students, alumni and stakeholders. By identifying trends in social and digital, she positions U of I to stay ahead in an evolving landscape, building high-engagement strategies that push the boundaries of higher ed marketing and enhance the user experience in a traditionally slow-to-adapt industry.