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2025 Annual Conference

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Home
Registration
Registration Modify registration Event Safety and Responsibility Letter for the Boss
Event Hub
Event Hub Attendee Directory Edit Your Profile For Attendees For Online Attendees DeVos Center Maps Sponsor Booths Passport Exhibit Hall Map Digital Swag Bag
Schedule
Schedule Presenters For Presenters Social Events Workshops Session Replays
Location and Venue
Location and Venue Extend Your Trip
Sponsorship
Sponsorship Sponsors Logistics and Tips
About

Sept. 28-Oct. 1, 2025 • Grand Rapids, Michigan, and online

Eileen O'Sullivan

Assistant Vice President — Bridgewater State University

Biography

she/her

Eileen O'Sullivan is the director of web communications at Bridgewater State University, bringing over 22 years of experience in information technology and marketing communication leadership within higher education.

Sessions

AI-driven click‑through rate hits 48 percent: Two universities share their playbook

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