Snake Oil or Miracle Elixir? One Skeptic's Experience with Higher Ed SEO

Battling for top rankings in today's search engine landscape may not sound exciting to most college digital teams. We have so many other priorities. Plus, there's a lot to contend with - the elusive algorithm, AI search results, paid advertisements, big companies that have entire teams devoted to SEO. Where does a small digital shop at a college or university even get started with search engine optimization? The answer is, one page at a time.

In this presentation, we will cover how our very skeptical college web team used SiteImprove to score some big SEO wins with very little effort or experience. We'll walk you through our process, show off an example of what we did, and give you some tips on how to get started in the weird, wild world of search engine optimization.