Biography
he/him/his
Bill Zimmerman is an assistant teaching professor in the Department of Advertising and Public Relations in the Donald P. Bellisario College of Communications at Penn State. He is the author of "Understanding the Creator Economy: Making Digital Media Work for You," published in 2024 by Kendall Hunt. Zimmerman teaches courses in digital public relations in addition to supervising the social media division within the college's student-run creative agency, CommAgency. In 2020, he received the Deans' Excellence Award for Integrated Scholarship from his college. For four years, he produced an entrepreneurship podcast titled "Happy Valley Hustle," which collected 22,000+ downloads.