Tuesday, September 30, 2025, 4:00 PM - 4:45 PM EDT
In August 2024, we launched our newly redesigned website — an ambitious initiative built to support undergraduate enrollment by enhancing prospect engagement and lead generation. This effort encompassed cloud hosting, a headless CMS, a fully integrated design system and a comprehensive content strategy.
Undertaking such a large-scale project with a relatively small team presented both expected and unforeseen challenges. Some obstacles caught us by surprise, while others required careful navigation through multiple potential solutions. Less than a year out from that initial launch date, we've learned a lot and still have a long way to go to achieve our ultimate goals.
In this session, we will share key insights from our journey, including the frameworks and strategies we've developed to ensure long-term success. Topics will include:
- Defining the role of a design system in our digital ecosystem.
- Mastering hand-offs between design and development.
- Prioritizing user experience in every decision.
- Building content models for long-term scalability.
- Optimizing for prospective student journeys.
- Strengthening client relationships and empowering content authors.
- Crafting a content strategy that balances individual needs with a cohesive whole.
Through lessons learned and hard-earned wins, we'll share insights to help shape future web projects at your institution.