Date & Time
Monday, September 29, 2025, 4:00 PM - 4:45 PM EDT
SEO, as we know, has changed, but are higher ed marketers prepared for what's ahead? Discover why relying solely on traditional search strategies won't capture tomorrow's students. This session reveals emerging student behaviors, unexpected platforms shaping college choices and crucial shifts institutions must embrace. Join us to challenge everything you know about college search and get ready for the new reality.
Type
session
Track
Partner presentations (PAR)
Intended audience
intermediate
Tags
content strategy, data/analytics, marketing/communications
Delivery
in person
Location Name
Grand Gallery Overlook GH
Shortcode
PAR5