Biography
Faton Sopa is a seasoned higher education marketing strategist and the co‑founder and CEO of Manaferra, a higher education marketing agency dedicated to helping institutions connect with prospective students during their college search journey.
Faton's leadership is informed by extensive research and hands-on experience with universities across the states. In his work, he emphasizes the importance of anticipating student behavior and deploying proactive, multi‐channel approaches that go beyond traditional SEO and paid recruitment. Under his guidance, Manaferra has gained a reputation for implementing data‑driven SEO frameworks that consistently generate qualified applications for colleges and universities of all sizes.
He is a frequent speaker on topics like search marketing, content marketing, analytics and AI.